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India and the art of jewelry have been associated with each other from times immemorial. Jewelry is considered auspicious and thus, is crafted with great precision, skill and cultural significance. The popularity of silver is unquestionable. Colored gemstones were used to adorn the kings, queens and nawabs. The treasures of the Golden Bird lured famous travellers around the world.
Every great idea has humble beginning, and the idea behind Tradition And Beyond has a thirteen-year-old legacy to it. Always intrigued by the precious gemstones and silver jewelry work curated by her mother, Founder and Creative Director, Raddheka Goel, fell in love with the art, growing up watching her mother’s work. Strengthened by her Indian roots, she takes inspiration for her designs from nature. The semi-precious gemstones for these designs are then procured from all over the world, adding exclusivity to them. These gemstones are precisely casted into sterling silver, creating a piece of jewelry that is a sight to behold and marvel. Taking her mother’s dedication to silver jewelry a step ahead, Radhika laid the foundation of Tradition And Beyond in January 2014. Since then the brand has never looked back, evolving and growing to create a niche for itself.
Taking inspiration from history, the logo of Tradition And Beyond- a Peacock Feather- symbolizes ancient mythologies with modern interpretation of age- old aesthetic and techniques. It is a symbol of beauty, prosperity, royalty, love, compassion and peace.
We, at Tradition And Beyond, believe in the excellent craftsmanship and pioneering design, redefining silver jewelry as pieces of art that every woman desires and deserves. “The Classic” edition is a collection of Tradition And Beyond’s most extraordinary, unparalleled pieces that carry the rich Indian heritage. Our pieces are uniquely crafted in India with an Indian bent but having a contemporary touch to designing.
We promise to deliver one-of-a-kind pieces to add glamour to one’s attire.
“Jewelry is a personal accessory that has to make its wearer feel comfortable yet special…” With this belief, we aim to reach to all Jewelry and stone lovers across the world.